User Research.
I’ve applied user research to understand real customer needs before diving into design solutions. While working on apps like [Pappad Grocery App] and [Telehealings Mental Health App], I conducted discovery calls, gathered feedback from stakeholders, and used available market/customer insights to shape the product direction. Despite time and budget constraints, I adapted research methods like prioritizing lightweight approaches such as stakeholder interviews, analyzing existing customer feedback, and competitive benchmarking, to ensure the design decisions were grounded in user needs.
Data Analysis
I’ve applied data analysis to validate design hypotheses, uncover behavioral patterns, and measure the real impact of design decisions. In the MakeMyTrip App redesign, I analyzed engagement metrics such as session length, number of sessions per booking, and DAUs to identify inefficiencies in the holiday package flow. This helped define clear KPIs and shape design priorities to improve user efficiency and retention. Similarly, in the Treebo App project, I reviewed the Average Cart Abandonment Rate (ACAR) to pinpoint where users dropped off during hotel searches. These insights guided the design of a “Pick up where you left off” feature that reduced booking friction. Across projects, I combine quantitative data from analytics tools with qualitative feedback to ensure every design iteration is grounded in evidence and contributes measurable business value.
AI Literacy & Prompt
I’ve applied AI literacy and prompt design to experiment with AI-driven product experiences and improve workflows. For example, I built two applications — Habit AI (myhabitai.vercel.app) and FormatForge (formatforge.vercel.app) — as part of my exploration into AI-assisted tools. I used Notebook LLM for research, Firebase Studio for building the applications, and integrated Gemini as the AI model. Through these projects, I learned how to craft prompts for reliable outputs, design user flows around AI interactions, and handle edge cases where AI responses could vary. These explorations strengthened my ability to integrate AI features thoughtfully into product design.
Brainstorming & Ideation
I use structured ideation methods to generate and refine design solutions. In the Treebo App, brainstorming sessions helped uncover the “Pick up where you left off” idea to reduce booking drop-offs. While leading the MakeMyTrip redesign, I guided a 7-member team through rapid ideation and prioritization to streamline the holiday package flow. Similarly, during the Loom App project, I explored multiple patterns to make chapter creation faster and clearer. My approach balances creative exploration with practical decision-making — ensuring ideas translate into impactful, user-centered outcomes.
Wireframing & Prototyping
I use wireframing and prototyping to quickly translate ideas into testable experiences. In the Treebo App project, low-fidelity wireframes helped validate the “resume booking” flow before investing in visuals. For the Loom App, I built interactive prototypes to refine the chapter creation process, testing speed and usability early. Similarly, in the Telehealings App, I created both mobile and web prototypes to align stakeholders on new user journeys. My goal with every prototype is to communicate intent clearly — helping teams make informed design and product decisions faster.
Variants & Components
I leverage variants and components to maintain consistency, scalability, and efficiency across design systems. While designing the Telehealings and Grocery apps, I built modular component libraries in Figma: covering buttons, cards, and input states, which streamlined collaboration and reduced design handoff time. In the Loom App redesign, I used component variants to prototype multiple UI states quickly and test user flows seamlessly. This structured approach not only speeds up iteration but also ensures visual and functional coherence across platforms.
Accessibility and Inclusive Design.
I design with accessibility in mind to ensure products are usable by everyone, regardless of ability or context. In the Telehealings App, I optimized color contrast, typography, and icon clarity to support users with visual sensitivities — a key consideration given the app’s mental health focus. My design approach emphasizes inclusive principles from the start — creating experiences that are intuitive, readable, and equitable for all users.
Usability Testing
I rely on usability testing to validate design decisions early and uncover friction points before development. In the Loom App redesign, I conducted quick usability tests to evaluate how intuitively users could add and edit video chapters, leading to simplified interactions and faster task completion. During the Telehealings App project, I used feedback from test sessions to refine the booking and onboarding flows: improving overall user clarity and confidence. By combining lightweight remote testing with observation-based insights, comprehension based usability testing, I ensure every iteration aligns with real user behavior and expectations.
Mobile and Responsive Design
I design experiences that adapt seamlessly across devices, ensuring usability and visual harmony. In the Telehealings App, I created both mobile and web interfaces, focusing on consistent navigation, clear hierarchy, and accessibility across screen sizes.
My process involves designing flexible grid systems, testing across breakpoints, and maintaining design consistency through scalable components, ensuring every experience feels native and effortless across platforms.
Design Systems and Style Guides.
I build and maintain design systems to ensure consistency, scalability, and efficiency across products. In the Telehealings and Grocery apps, I developed a structured component library in Figma: defining grids, typography scales, color tokens, and reusable elements that streamlined collaboration between design and development. While working on the Loom App redesign, I also established a mini style guide to standardize interaction patterns and UI behaviors across states. My approach to design systems balances visual consistency with flexibility, allowing teams to scale products without sacrificing creativity or coherence.
Collaboration and Handoff.
I prioritize smooth collaboration and efficient handoff to keep design and development perfectly aligned. In the MakeMyTrip App project, I led a 7-member team — facilitating structured communication, aligning design goals with product objectives, and ensuring a unified vision throughout the redesign process.
For projects like Telehealings and Grocery, I documented component specs, interaction notes, and visual guidelines directly in Figma, enabling developers to implement designs with precision. My collaboration approach centers on clarity, shared ownership, and open feedback, ensuring the final product remains faithful to the design intent.
Product Thinking and Strategy.
I approach design with a product mindset — balancing user needs, business goals, and technical feasibility. In the MakeMyTrip App project, I led the redesign strategy for the holiday package flow, defining KPIs around DAUs and session efficiency to guide decision-making.
For the Telehealings App, strategic product thinking helped reposition the platform from general doctor consultations to mental health support, creating a clearer value proposition and improving retention by 65%. I focus on aligning every design choice with measurable outcomes — ensuring the product not only looks good but also drives growth, usability, and long-term engagement.
